Strategic Business Plan

(Example Plan)

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Enter a Business Name or Agent's Name for your business and move to the next category which begins the bare bone structure of your Business Plan.

Name of Business

XYZ Realty

Strategic Business Plan

1.) Assess the business's EXISTING strengths, weaknesses, threats and opportunities:
(Strengths & Weaknesses are internal to the business and Opportunities & Threats are external. All SWOTs factors should be 'one-handed' - something is either a Strength or a Weakness but cannot be both. Enter at least six items under each heading and then rank them in order of importance. If you are planning a new business, consider the Owner/Agent’s existing SWOTs)

(STEP 1)

1. SWOTs Analysis

Strengths

Weaknesses

1.) Strong & Loyal Data Base

1.) Business Plan in Place

2.) Existing marketing Data Bases

2.) Lack of Marketing Skills

3.) Available Sales Partners

3.)Transaction Management System

4.) Proven Sales Skills

4.) Listing Management System

5.) Data Base Management System

5.) Fear of System Technology

6.) Involved in Existing Network Group

6.) Automated CRM System/Contact Mgmt. System

7.) Lack of Community Involvement

7.) Cash Flow

8. Lead Management System

9.) Marketing Plan in Place

10.) Call Reluctance

11.) Lack of Administrative Assistance

12.) Development of Authority in Trading Area

Threats

Opportunities

1.) Future Economy

1.) Short Sales/BPO's/REO's

2.) Home Foreclosures in the Market

2.) Low Interest Rates

3.) Declining Home Values Further

3.) Operational Workflow Systems

4.) Stricter Loan Guidelines

4.) Sticky Marketing Campaigns

5.) Referral System

6.) Monthly Marketing Calendar

7.) Sphere Marketing

8.) Call Capture System

9.) FSBO's Program

10.) Sales Partners

11.) Follow-up & Measurement Systems

12.) Expired Listing Program

13.) Professional Websit/Blog Presence

2.) Vision of business in 3/4 years time:
(What will the business look like? If a visitor from Mars dropped in what would be seen and evident. Write in future tense. Maximum of 150 words)

(STEP 2)

2. Business Vision

The vision of XYZ Realty is to achieve the highest possible standards of the real estate industry, while
transforming my business, and establishing myself as the preferred real estate Agent within my market
area.

My business will be sought out for its professional advice, charming demeanor, and ability to assist and
motivate people to make tough decisions that create win/win solutions and improve their buying and selling experience.

I will seek to be the ultimate authority in residential and commercial real estate by strengthening my
knowledge, operations, and utilizing highly experienced professionalism with passion, honesty, integrity,
and a relentless commitment to customers and clients.

My business values, ethics and culture will be truly intertwined as I interface, work, and deliver professional services to my present and prospective clients.

3.) Mission/purpose statement for business to cover next 3/4 years:
(What will the business really, really be doing? What activities will it perform, where, how etc.? What makes the business special/competitive? Every noun, adjective and verb in the statement is important and must be justified. Maximum of 150 words)

3. Mission Statement

The first mission of XYX Realty is to derive a planning and marketing strategy that will gain clients, develop the guidelines and system of operation that will generate profit to allow for financial advantage for marketing and advertising to gain more business.

The ongoing mission will be to assist both homeowner selling their homes, as well as homebuyers purchasing the home of their future, by providing professional and personal assistance. Ensuring customer’s best interest is always of the utmost importance.

Develop greater visibility to generate new systems and business leads to enhance the effectiveness of the business and allow the business to grow and develop the company brand.

4.) Set out key long-term objectives:
(These are the primary underlying reasons for being involved in the business, and are not specific targets which are operational and come later)

4. Business Objective

The XYZ Realty will strive to establish community authority and solid corporate identity in the specified planned targeted marketing areas.

Develop a culture in the business that will perform the same basic activities, however, implementing a technology-driven platform within my business.

Establish good working relationships with other Agents and affiliated businesses in the real estate industry to assure alternative marketing opportunities for lead generation.

Become one of the top real estate agents in the metroplex area within the next one to two years of operations.

Develop marketing systems and programs that will achieve the objectives that are defined.

5.) Identify key strategies for business and major functional areas:
(Build on strengths, resolve weaknesses, exploit opportunities and avoid threats. Add any new dimensions revealed by Vision and Mission. List and prioritize up to ten or so major strategies.

(STEP 3)

5. Key Strategies

1.) The Key to success for XYZ Realty is marketing and networking, responsiveness and quality of customer service, and generating leads and repeat customers.
2.) Implement a marketing strategy that will gain clients, and develop the guidelines and systems of
operation that will generate profits to allow for the financial advantage to gain more business.
3.) Develop greater visibility in the “Local Marketing Area”. Increase the marketing and advertisement
to targeted market segments utilizing in-house marketing tools as well as other marketing channels.
4.) Generate new business leads by establishing a successful partnership with our clients, other Agents,
and other businesses in the real estate industry that respect the interest and goal of each party.
5.) Acquire the ability to develop on-line audience aggregators, who can deliver qualified customers and leads to the business.
6.) With a Virtual Assistant program and the advances in technology, I will be able to spend more time with clients, analyzing and showing properties, and generating new business.
7.) Make the XYZ Realty, the designated Neighborhood Expert for the area.

6.) Specify major goals achievable over the next 3/4 years:
(Quantify in terms of sales, marketing, finances, operations etc.)

6. Major Goals

1.) Achieve sales of $xx mil. by 20XX.
2.) Report annualized profit of $XXX thousand in 200XX.
3.) Generate 50 qualified leads each month using online resources, including paid advertising opportunities, social media platform and my business website/blog.
4.) Grow myself and the business at a challenging and manageable rate.
5.) Improve my online presence: establish a website/blog and social media presence for the business geared towards generation of leads.
6.) Incorporate a virtual assistant program to handle non-selling tasks and coordinate system tasks, establish virtual office, improve workflow and allow more time for generating new business.
7.) Live up to the ethical codes set forth by the Texas Real Estate Commission

7.) Define system tasks & solutions:
(Indicate who, what, where, when, how etc.) Define the marketing strategy, the systems required, the tasks involved to implementing, identify who will be responsible for completing the tasks, and establish milestones.

7. Define System Tasks & Solutions

A.) Planning & Marketing Coordination:
Personal “Virtual Assistant” to assist in the implementation of the Business and Marketing Plans in accordance with a targeted local market, business and operating strategy, including systems coordination. Assist with the workflow necessary to manage your scheduling, key dates, tasks and reminders for all your transaction types.
B.) Professional Website:
Professional, MLS compatible, simple to set up and manage, choose from a variety of site styles. Market your listings, yourself, and your company. Integrates with virtual tours and transaction management system. Pur-chase own domain or use web address that is provided. Custom website templates available upon request.
C.) Strategic Business / Marketing Plan:
A Strategic Business Plan which will include a performance assessment with SWOT analysis, business and marketing strategies. A Marketing Plan with monthly marketing calendars, weekly schedules, and marketinging tools to increase productivity, plus a "virtual office" to assist in coordinating your systems of operation.
D.) Transaction Management System:
Having a system dedicated solely to workflow management, document management, contact managage-ment, vendor management, marketing tools, and client management, releases the Agent of administrative multiple Agent transactions using a single login.
E.) Listing/Promo Coordination:
Assist with set-up and coordination of new property website listings, just listed postcards, property flyers, virtual tours, link to voice system, open houses, surveys, notifications, Craig’s list, single site listings, linking virtual tours to your realtor.com, and many other property listing enhancements. Once property listing information is entered, the details are transferred in the TMS, the virtual property tour, the voice service, and your personal website applications.
F.) Monthly Milestone Tracking:
Establish income target goals and identify and prioritize the specialization area for achieving goals. Automatically generate sale reports for both sale and lease listings to see how long each has been active, how long before they turn to purchase or lease transactions, and assist with quarterly reviews.
G.) Monthly Local Area Marketing Calendar:
Create an annualized calendar of events, and monthly identify the planned marketing targets and define the best marketing method to reach them. Schedule a systematized marketing campaigns for each prospect and track the results and analyze at the conclusion of each campaign.
H.) Database Management:
Assist in organizing client contacts and utilizing the Contact Manager to establish an automatic system to market customer with in-house and/or out-side resources. Barcode faxing technology manages and organizes all your files and faxes. Fax straight from the internet to forward faxes that you have received. Toll free fax number to receive .pdf documents as email attachments delivered directly into your personal TMS.
I.) Communication Management:
An online Contact Manager with transaction wizards, document manager, fax services, message manager, and vendor manager. Maintain a paper trail of all calls, notes, and messages in your transactions. A professional voice system features an auto-attendant, multiple user extensions, call forward and follow you around locator and voice mail.
J.) Lead Management:
Assist and coordinate the system for following-up new prospects, staying in touch with future and past clients, using newsletters, email campaigns, website SEO, and other system tools. Utilize system marketing tools which include a showing scheduler for showing confirmation and reminder, schedule listing surveys for Agent feedback on listings, and a scheduler for personal announcements.
K.) Website Template Maintenance:
Assist in the maintenance and the updating of internal system websites. Assist with adding listing to affiliate or other listing websites, uploading pictures and text, price changes, proofing and editing as systems require. Assist also in Search Engine Optimization (SEO) for website.

8.) "90 Days of System Transformation":
If you have prepared a Strategic Business Plan along the lines suggested above, you have completed the first step of the process. The next step is the preparation of a full-blown Operational Business Plan (Modules) with virtual assistant, virtual office, marketing planning, strategies, system building, compilation of financial projections, etc. etc.
****This process will transform and begin to differentiate you and your business in a new changing technological real estate industry. It is not difficult to implement, however, it is up to you to commit and begin the process. Preparation of a comprehensive plan will not guarantee success in your business, but lack of a sound plan will, almost certainly, ensure failure.

(STEP 4)

8. Business Plan Summary

XYZ Agent is a Realtor Agent of XYZ Brokerage, an international network company that provides high level expertise in real estate sales in the state of Texas. XYZ Agent will be focusing on supplying homebuyers and home sellers with professionalism and expertise in reaching a successful sale and/or purchase in all their real estate needs.

Technology is changing at a rapid pace. According to James A. Crumbaugh, CEO of Allison James Estates and Homes, “in the next 10 years, the virtual culture will be the number one business model in the real estate industry.” Those that reinvent will survive. “In the new technology paradigm, Realtors will be performing the same basic activities, however, now using a technology-driven platform… all the activities in this new paradigm are connected to each other, so you must take an integrated approach.” (Jose Perez, President, PCMS Consulting)

XYZ Realty is poised to effectuate an ongoing transformation, and will continue to reinvent the business every day as I continue to leverage new technology to provide better service to my clients. XYZ Agent will continually look for additional marketing technique to offer clientele and serve the public in the high standards handed down by the Texas Real Estate Commission.

My next step is the preparation of a full-blown Operational Business Plan (Modules) with virtual assistant, virtual office, marketing planning, strategies, system building, compilation of financial projections, etc. etc. – These modules will set milestones and help coordinate the process that is required to implement systems and guide me through the “90 Days of System Transformation".